Indaux

Asier Lizaso, new Sales Director of Indaux

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He joined Indaux five years ago and in this period has managed to give a remarkable boost to the Asian market and Oceania, as well as actively participate in the opening of the United States and India subsidiaries.

In his new functions, Asier Lizaso will be responsible for the preparation and monitoring of the annual budget, for the network of agents and distributors and the identification of new markets. In his new role, he will have the support of three area managers: Miren Garay (Central Europe: France, Germany and Benelux); Xabier Noguera (Rest of Western Europe and Asia-Pacific) and Xabier Erentxun (Peninsular Market: Spain and Portugal); as long as the other members of the internal sales team.

Asier Lizaso holds a Senior Industrial Engineering degree from the University of Navarra (Tecnun) and has a Finance course for Management, by the Chamber of Commerce of Gipuzkoa. Prior to joining Indaux, he was responsible for sales for the kitchen furniture manufacturer Xey for almost 10 years. He worked for three years as an engineer at the Detroit headquarters of GKN Driveline and three years as Customer Manager in Spain.

Indaux, in the Ruso Ametist Group magazine

The magazine produced by the Russian business group Ametist devoted its latest issue to a report on Indaux, after the visit to Moscow by Mikel Arzalluz, sales director from the brand and Asier Lizaso, Head Sales Manager in charge of the Russian market. Amestist has been Indaux’s partner in Russia for over 20 years and it is one of the most important business holdings in Russia. It employs over 1000 people of whom 350 work in the furniture division. It mainly distributes accessories and fabric for furniture and produces other metal accessories for furniture.

In addition to selling its catalogue through Ametist, Indaux works in Russia via retail parks. The Russian market has great growth potential. After the country opened up in the 1990s, the office furniture industry developed to equip the headquarters of multinationals setting up there. Much of that local furniture industry has now become kitchen and bathroom furniture manufacturing thanks to cultural changes and increased consumer demand.

“Despite Russia’s current difficult socio-political situation, this year we are continuing to grow based on being able to add new products and a lot of this work is done closely with Ametist. As a sign of our support and confidence in the market, in November we will return to the Mebel fair in Moscow, the largest fair targeting Russian and Eastern European markets in terms of scale and business efficiency,” explains Asier Lizaso, in charge of the Russian market.

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