Indaux

Javier Jerez, new Iberia Sales Manager at Indaux

JavierJerezAfter more than 13 years as a commercial delegate for the areas of Aragon, Catalonia, the Balearic Islands and Soria, Javier Jerez has joined Indaux as Iberia Sales Manager. Javier has more than 25 years of sales experience in the Furniture Fittings and Accesories. He began his professional career at Wurth, world market leader in the sale of assembly and fastening materials, where between 2008 and 2013 he evolved through different positions in the commercial department. In 2013, he decided to assume the exclusive representation of several brands linked to the wood sector. In the case of Indaux, he has considerably developed its market, promoving customer loyalty and incorporating new brands into the client portfolio.

He has a Law Degree from the University of Zaragoza and has several specialized training in marketing, business management and sales leadership from the Zaragoza Chamber of Commerce. “In addition to a great capacity for work and organization, Javier is a motivated and trustworthy person, with strong negotiation skills. He knows very wellour sector and his incorporation to Indaux will mean a step forward in the search for excellence in customer service, satisfaction and loyalty in the Spanish and Portuguese markets”, says Asier Lizaso, Indaux’s Commercial Director.

The Getaria rowing team, linked to Indaux, star of a television spot

Teamwork, effort, shared future and rootedness are, among others, the values that Laboral Kutxa has wanted to highlight in its new advertising campaign, focused on the concept of “cooperation”. The project has the participation of Getariako Arraun Elkartea, the Getaria Rowing Club, which Indaux has been sponsoring for decades. The ad is shot during a training session and shows attractive images of the town of Getaria, seen from the sea. The rowers are also seen captained by Izaro Lestayo, the first female patron of a men’s drifter in the ACR-1 league, which begins the season on June 19. On June 20, on the other hand, the Andoni Galarraga Memorial Regatta, a recently deceased worker from Indaux and a long-time rower in the team, will be held.

Reiman Components, more than a decade of close collaboration

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Mancha Real or Lucena are some of the Andalusian towns where small furniture manufacturing clusters are concentrated and around this activity, Reiman Components was born in 1989. Led by José María Narváez, it distributes accessories for furniture and today they have 3,000 m2 facilities for storage and exhibitions.

Jose Maria Narvaez

Five years ago, Reiman Componentes began a comprehensive modernization process, with the help of a strategy consultancy. It was this consultant who turned to Cristina Narváez, José María’s daughter, to promote this renewal that would cover processes, supplier management and stock or marketing. “I was then finishing a master’s degree in Business Administration and they thought that to introduce all these changes it was better to have someone new, who was not already in the business”, indicates Cristina Narváez.

Esposicion

The commercial relationship between Reiman and Indaux begins in September 2009, during a Maderalia fair. “From Indaux, I would highlight the close collaboration we maintain, the closeness with our interlocutors Asier, Xabi and Sebastián, the loyalty and, above all, the service. Delivery times, especially since the Valencia warehouse opened, are very fast. And when they are not so because the product is new, we know with what specific dates they are going to supply us with the material. That gives us a lot of credibility and solvency for our clients”, explains the coadjuntament to the management, Cristina Narvaez.

From theory to practice: integration of women in the industrial sector

Iratxe NuñezDuring the 1960s, the Indaux workshops came to host almost 30 women, but today the female presence in the workshop is reduced to 7 women, compared to 113 men. Indaux has promoted the atraction of female talent to the worshops and encourage the interest of studying an Industrial VET among the female public. There are still few women who dare to break with stereotypes and study vocational training in industrial specialties.

This February, the Getaria mechanical workshop hired a trainee. It is Iratxe Nuñez, who has completed a higher degree in mechanical manufacturing production programming. “I feel very confortable at Indaux . My colleagues help me and when I have any questions they always attend me with kindness. I also like the work. It is not monotonous. I would like to learn a little about everything, because I think being versatile is better than mastering a single task. I am very grateful to Indaux for this opportunity ”, she says.

Indaux is a company committed to equality, one of the 17 Sustainable Development Goals of the United Nations.Indaux is a company committed to equality, one of the 17 Sustainable Development Goals of the United Nations. Last year it ratified its first equality plan, which will last for 4 years. Welcoming trainees and accompanying them in an educational process and insertion in the labor market is part of Indaux’s commitment to improving their environment.

Indaux opens warehouse in Delhi, India

India has been one of the countries hardest hit by the pandemic, with the second highest number of infections after the United States. A strict lockdown was in place from March to June, and the economy plummeted by nearly 24%. Nevertheless, Indaux is firmly committed to the Indian market, and the company has recently opened a second warehouse in Delhi to supply customers in the north of the country.

Indaux established itself in India in 2015 when a sales subsidiary was opened in Mumbai with Rajeev Okhandiar at the helm. In 2019, we expanded the facilities and moved the warehouse to a 25,000 sq. ft. (2,325 sq. m.) facility. Over the years, under the leadership of sales director Rachit Kumar, the Indian subsidiary has created an extensive retail network with more than 1,200 outlets in the country. More than half of these outlets are located in the north: Delhi, Uttar Pradesh, Haryana, Punjab… Also, the Mumbai headquarters exports products manufactured in Gipuzkoa to the SAARC countries (Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka).

The opening of a second warehouse in Delhi is an endorsement of the efforts made in such a difficult year by the Indian team, who even in the most difficult moments of the pandemic continued to serve their customers and learned to live with this new reality.

Indaux continues to pursue its expansion strategy in Asia, investing in a business that we expect to continue to grow along with the country. The forecasts are optimistic: the IMF estimates a growth for India of 11.5% this year and 6.8% in 2022. Besides, in its fight against the pandemic, India’s position is very advantageous as it is about to approve its own vaccine from the Bharat Biotech laboratory, and is producing the AstraZeneca and Oxford University vaccines in its own territory.

On the left, Rajeev Okhandiar, President of Indaux India. On the right, Rachit Kumar, Commercial Director.

Memories of a mythical rowing crew

indauxremo1megaDiving in the trunk of memories we have found this photo of the Getaria Rowing Club drifter, Getariako Arraun Elkartea, in the Ikurrina de Zarautz in 1996. The photograph was taken after passing the finish line and shows a team where 9 of the 14 crew members have been part of Indaux. They are, in alphabetical order, José Ignacio Alberdi, Leadro Andreano, Ander Aranberria, José Luis Aranguren, Aitor Beloki, Javier Etxabe , Igor Etxeberría, Javier Isasti, and Ricardo Zaldúa. That day Gorka Saizabal did not compete and was replaced by the club’s coach, Javier Etxabe.

(Photo: Manuel Mújica Lasa).

A year without trade fairs, a year of internal focussing and learning

ComercialTeamAfter long deliberation it was agreed, INDAUX would not take part at the Interzum Cologne 2021 for the first time in more than 30 years. The fair organization and in coordination with some exhibitors decided, in her turn, to cancel this year’s event. This was not an easy decision to make, as Interzum has always been one of the top events for Indaux. A difficult decision in a difficult year, an uncertain year, in which under varying circumstances decisions had to be taken every week.

At the same time, it has been a year during which the need to continuously adapt has brought important lessons. A year which the company has utilized to review and improve its dynamics. A year in which, in spite of limited travel, Indaux has sought to extend contact with all its partners, distributors, sales agents and customers, in each and every one of the areas necessary for the effective development of business. “We have entered a different dynamic, with very flexible agendas, in which we have all found more time and greater availability. This has allowed us to examine the various aspects in greater depth. We have learned to strengthen collaboration in this different reality, and thus we are able to give a rapid response adapted to the needs that have arisen or that we have mutually identified“, explained Mikel Arzallus, Indaux’s Sales and Marketing Director.

It is also been a year in which the company has continued working on its responsibility to the environment and has adapted itself to the reality of 2020. “We have learnt to manage in a different way as a result of questioning ourselves how our management ways contribute to environmental and personal sustainability. The number of people who no longer get on an aircraft has brought two main benefits: at an environmental level, reducing the carbon footprint and, at a human level, fewer hours away from home, in addition to the reduction of non-productive hours in taxis, hotels, etc., which has led to a gain in personal and productive time. This has meant working in another way with more motivated, happier people, and who are more involved in their projects”, continued Arzallus.

At INDAUX, this reinvention has taken place while the company has continued to develop new products and implement production improvements in the factories. Among them, it has been working on a thin-walled drawer that will be mounted on the Komplet runner. Furthermore, the range of Attractive drawers has been launched on the market, and we are working on the evolution of the range of hangers, and investing in production capacity in Europe. “We have encountered a new world in which we are facing a blank page and we have to invent ourselves everyday. We are grateful for the flexibility shown by all our stakeholders: employees, customers, suppliers, partners and shareholders for the support that they have given us in order to be able to write this page every day, to continue working and be resilient against adversity. We would like to take this opportunity to wish everyone the best and a fast recovery from the situation that we are experiencing with COVID19”, concluded Mikel Arzallus.

The company hopes to return to providing a physical meeting space with all its customers and partners at upcoming events, as soon as the health guarantees allow us to do so.

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Competency development, a model for growing

The road towards industry 4.0 continues with greater digitalisation, more automation and a change in the structures of organisations. The pandemic has accentuated these trends, as well as the demand for competitiveness and flexibility to know how to adapt to the changes. Competency-based management can be considered the response from the human resources area,  to the new challenges that the working world of the 21st century poses.

Within this framework, Indaux has implemented a people management model based on competences, orientated towards promoting talent and the development of professional careers, at the same time as facilitating the alignment of behaviour and the business culture to efficiency, results and competitiveness. The model intends to objectively identify the factors that each position in the company contributes to the results; to establish career plans and to adapt the remuneration policy according to these competences.

The four competences that will be worked on at Indaux to contribute to reaching the strategic goals will be rigour, commitment, improvement and collaboration. “Team collaboration is key because it helps people grow and contribute to reaching the company’s objectives”, said Generosa Cerviño, Personnel Director, who has led this project with the intellectual support of the People Matters consultancy and financial support of the Department of Economic Promotion, Tourism, and Rural Environment of the Gipuzkoa Regional Government.

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Indaux corporate competences: rigour, commitment, improvement and collaboration.

Fergarcía, more than 50 years working with Indaux

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One of Indaux’s hallmarks is that of having built solid and durable relationships with different companies around the world. In Spain, one of these is Fergarcía, a company founded in 1908 as a hardware store, but in the 60s it became a hardware distributor for the furniture industry of La Senia, Tarragona. With 35 employees, today Fergarcía distributes throughout the Iberian Peninsula and has created a packaging business unit, and supplies assembly kits in bags. With this strategy, it has managed to convert some suppliers into customers, such as Indaux.

The initial contact of Indaux with Fergarcía was made at the end of the 60s, when Julio Allepuz went to a fair to look for suppliers. Since then, we have seen both companies grow together. “Since their production is in Spain, Indaux gives us a lot of flexibility at demand peaks. In addition to product innovation and approved and certified manufacture, Indaux provides us with market knowledge. When Covid started, the first telephone call I made to see what the situation was like at global level was to Mikel Arzallus, Indaux’s Sales & Marketing Manager”, said Carol Allepuz, manager of the firm. For Indaux, Fergarcía was one of its first customers in Spain and Portugal and it distributed practically the entire catalogue: hangers, eccentric cam fittings, doors, feet, hinges, etc.

As is the case in many parts, the pandemic has been disruptive to internal operation and required the establishment of protocols, although due to its geographical isolation, the region has had very few cases. La Senia has 5000 inhabitants and half of its population actively works in the furniture industry. “We are an exception to the trend of people migrating to big cities. Here there is a tradition of transforming the wood that was cut down in the forests. From the end of the 19th century, an entire ecosystem has been created around furniture which I see as a heroic stand against globalisation. It is difficult for us to attract talent“, explained Allepuz, who said that this cluster was studied by the Harvard Business School. At its own pace, the cluster has been modernising and there are increasingly more women in positions of responsibility. “Acceptance has been growing steadily. Each gender has its own way of doing things. Society still has challenges such as balancing work and family, but it is evolving”, concluded Carolina Allepuz, who hopes that the pandemic is also an opportunity for talent to rediscover the advantages of living in natural environments.

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We are continuing to work hard to find new ways forward

AdolfoIndaux is facing the new year with hope, resolve and enthusiasm. And although we cannot travel as we would like, we are staying in close virtual contact with our customers and distributors. We have used these months to reinforce the flexibility and rapid response capacity that characterise our brand when providing solutions adapted to the furniture industry.

In summer, production at the factory continued as usual, and business came mainly from the large European stores. Because of the lockdown, the DIY sector received an enormous boost, a trend that was consolidated in subsequent months. While spending many hours at home, many families have been considering how to improve their home environment. At Indaux, we design technological solutions to enhance people’s well-being in the home. Especially during this period, we have supplied anti-tilt hangers for Scarpi 4 and Traser 6 suspended furniture, which have the highest safety standards. And the Arianne, Atraction and Atractive drawers which are characterised by their load capacity, their intelligent distribution, smoothness of movement and refined aesthetics.

We have also been working to improve our customer service. During this season with no commercial visits, there has been greater interaction between the internal departments which has made it possible to introduce some logistical and production improvements. For example, the complete pallets for different parts have been modelled, which has a direct impact on the delivery time to customers that make these types of orders.

Indaux has been manufacturing and selling hardware for 60 years. We have travelled a long road over these six decades, but we continue to be faithful to a tradition. We still work hard to find new ways in our determination to continue manufacturing better products.

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