Indaux

Staalimex, distributor in the Netherlands, bets on ecommerce

Staalimex-exteriorEcommerce is getting more and more important, also in the B2B market. In the Netherlands, ecommerce has been adapted well. Our Dutch distributor Staalimex made the digital transformation a couple of years ago and this october launched the second version of their webshop. The platform has extended functionalities: Staalimex’ customers can easily order products, make project lists, view their backorders, and always have up to date stock and (customer specific) price information.

In 1996 the cooperation between Indaux and Staalimex was intensified. From that moment onwards Staalimex went on the Dutch market with the full product range of Indaux. Directly from the start the sliding doors program was made flagship, and with success. The systems Junior-2s, Junior-4 and later Junior-6 (with softclosing) have conquered a leading position in the Dutch market. This success was followed by the Ariana drawers, the Clock shelf assemblies and of course the Mesuco hinges. As a Spanish brand between the German and Austrian superpowers, it was initially not easy to acquire a good position. But with the efforts of Staalimex, in combination with Indaux’ attractive product range and pricing, Indaux became an established name in the Ducht market.

Staalimex holds stock of a very large part of the INDAUX assortment and is therefore able to supply the furniture market and interior builders with the required articles in 24 hours. Staalimex is a multidisciplinary company. Furniture fittings is its most important division, but its expertise in industrial wheels and warehouse interiors also has been around for many decades. This year Staalimex celebrated its 85th anniversary.

Staalimex-stand

Half a million Komplets in the market

Indaux has exceeded the half million units sold of its Komplet telescopic slide.  The Komplet is a full extension runner with 30 kg load capacity. It offers smooth sliding, as it incorporates the Indamatic progresive damper. It is available in 9 lengths, ranging between 270 and 600mm, and has been released with three adjustments: height; width and depth. Easy assembly and adjustable, as can be seen in this video.

The Komplet is a high-performance product which has been warmly welcomed by customers, as it offers quality at an efficient cost level.

Visit from the Central American retail chain EPA

EPA visita Indaux

We welcomed a delegation from EPA, a chain of supermarkets specialising in home furnishing with more than 50 stores in Central America, to our plants in Getaria and Aia. The visit was centred on expanding the stock of hinges, telescopic slides, drawers and sliding doors. Raúl Cano, from the purchasing department, and Luis Martínez, from the sales department visited the facilities with our dealer in Central America, Luis Barquero.

Fapimepe, our distributor in Portugal, has remodelled its showroom

Cocinaverde

Our distributor in Portugal has invested around two months in brightening up its showroom in Amadora (a district in Lisbon). In addition to painting and changing the coatings, Fapimepe has taken the opportunity to renovate its display. In the new showroom, you can principally see the drawers: Attraction, Ariane, Combi and Europa; runners, hangers, hinges and eccentric cam fittings, although Fapimepe distributes practically the entire Indaux portfolio in Portugal.

“In our 35 years of working together, we have seen Fapimepe grow and Indaux has grown with them in the Portuguese market. The refurbishment of the showroom is a further step in the generational change process of this distributor, which has a solid business plan and strong customer focus” said Mikel Arzallus, Indaux’s Marketing & Sales Director.

Fapimepe was created by Álvaro Pires, Avelino Meireles and Jerónimo Santos 35 years ago, as a product distribution warehouse for the furniture sector. Over time it has diversified its activity and broadened its product portfolio when it went into the construction sector. Its increase of turnover brought with it new needs, principally in terms of human resources and storage space for the sold products.

Currently 22 people make up the Fapimepe workforce, which has two operating centres: a 3550 m2 warehouse in Casais da Serra (an easily accessible logistics centre 30 km from Lisbon), and the recently renovated showroom in Amadora.

 

 

Indaux presents its new products at the Nover Star Partner conference

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As part of its loyalty strategy, every year our distributor in Australia, Nover, brings its best customers, with their families, together for four days in a beautiful setting. The event combines presentation of new product workshops with various conferences and leisure activities, with the aim of consolidating the relationship and strengthening synergies in a relaxed environment.

This year, around 300 people met in the Queenstown alpine region of New Zealand, where they had the chance to sail on Wakatipu Lake, visit a kiwi farm and get to know The Remarkables ski resort. This exclusive environment formed the setting of the meal sponsored by Indaux where the attendees hung on to every word of the inspirational talk given by the Australian Paralympic skier Sam Tait, an example of achievement and perseverance.

Noveresquiador
Indaux and Nover have actively collaborated since 2013 in order to strengthen our presence in the Oceania region. They principally distribute drawers, runners, hinges: the Junior 6 sliding doors and the Delta x3 lifter strut for supporting heavy weights.

The 2020 Nover Star Partner event will be held in Las Vegas, and we would like to encourage all Nover customers to meet their targets so they can enjoy the event.

NOVER2LOGOINDAUX

Training of the Bricomart Expert Sales team

Bricomart

A group of Expert Salespeople and Heads of the Bricomart Sector visited the Indaux facilities in Getaria to get first-hand information about the portfolio of products available in the warehouses. Bricomart belongs to the ADEO group and has 22 warehouses in Spain and 20,000 products. Indaux supplies Bricomart with hangers for Traser-6 wall furniture, an extensive range of hinges with and without damping, Delta lifters and Supra and Ariane drawers.

 

Arova opens showroom in Singapore

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About 200 professionals from the sector, including designers and architects, attended the recent opening of the new showroom belonging to Arova, our distributor in Singapore, Thailand, Malaysia, Cambodia and the Philippines. Arova, which has more than 50 employees, is dedicated to the distribution of panels, high pressure laminates and fittings, and was recognised by SME Magazine as one of the fastest growing SMEs in the country in 2018. The inauguration took place in a very friendly atmosphere and was enlivened with the Dance of the Dragon, a dance based on the Chinese tradition which aims to bring good luck.

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Presentation by Pablo Arratibel in Costa Rica

Our distributor in Costa Rica, SOMOS, organized an event for more than 80 customers, architects and specifiers at the beginning of November. Pablo Arratibel, Foreign Subsidiaries Officer at Indaux, participated by explaining the influence of design, production know-how and materials in obtaining a quality final product. In addition, he made reference to the specifications of the European testing standards with which Indaux products are certified and the clear advantages that this implies in terms of safety, durability and usability.

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Ane Ubiria appointed Head of Sales for Germany

Indaux, Getaria
Indaux, Getaria

Ane Ubiria has been appointed as Indaux’s Head of Sales for Germany, Austria and Switzerland. She holds a degree in Law and Business Administration and Management from the University of Deusto and joined Indaux in 2016.

Ubiria will have the support of a team made up of Heinrich Meller, who will manage the warehouse at Rheda-Wiedenbrück and order delivery, as well as Miren Garay and Asier Lizaso.

This new sales team is just another way that Indaux’s strategy of being as close to its customers as possible is upheld, adding value and strength to the structure of Indaux Germany, which is based in Rheda-Wiedenbrück (North Rhine-Westphalia).

Successful event in Nice

IMG-2253On 7 and 8 June, Indaux took part in the European Congress on DDMRP production planning technologies, held in Nice. The objectives of the meeting were to deepen knowledge of Demand Driven principles, discover best practices and listen to success stories analysed by the Demand Driven Institute. Indaux was one of the companies invited to describe the improvements obtained after its implementation, and those responsible for explaining it were Xabi Ruiz and Ander Etxeberria, members of the Operations department.

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