The Indaux team has returned satisfied from Interzum, the top trade fair for suppliers in the furniture industry, recently held in Cologne, where Indaux has been going for three decades. This year the event was attended by 70,000 visitors from more than 150 countries, with an 80% foreign presence.
In spite of facing a financial and consumption outlook that is far from positive for the second half of the year, the sales department is optimistic about the possibilities that have opened up and see it viable to meet the set target. An impression that the various teams that have worked on the stand have confirmed: sales, technical, Indaux India, Indaux USA and the delegates from countries such as Portugal, England, Italy, Belgium, Sweden, Denmark, the Netherlands, Costa Rica, Colombia, Brazil, Korea and China.
““More customers have visited the stand at the fair than the last 10 years, and top international customers have sought us out. We have come back from the event with a lot of work to do in the coming months”, said Mikel Arzallus, Sales and Marketing director at Indaux.
The enclosed stand format chosen contributed to generating a pleasant atmosphere, where personalised attention was a priority. This year, the reception consisted of a screen on which images of the Indaux industrial installations were projected, as well as various product videos.
As regards the product, among the solutions for cabinets, special interest was shown in the FOLD N sliding doors, the INDAmatic-120 damper and the runner for the Junior CO coplanar cabinets. In drawers, the Ariane, in its various versions, was the star. The Traser 6/8 and Scarpi 4 anti-tilt hangers generated interest due to the new European regulations on furniture safety. Lastly, two products stood out due to their competitiveness and high performance: the steel 35 eccentric clock and the Komplet runner.
Indaux is going to Interzum 2019 with the aim to give a new boost to its identity as a flexible European product developer and manufacturer capable of putting its solutions into production to meet the needs of the furniture industry. From a more commercial point of view, the aim is to find and consolidate relationships with partners, which has been growing over the last two decades. For that reason, Indaux has opted for a closed stand design, which creates a more welcoming environment and allows a more personalised service, receiving the visitors at the reception area where a salesperson will be allocated.